Lead Tracking
The sales culture supported by Lead Tracking supports new business inquiries from many sources. Most companies have the following:
- Service personnel that will offer new solutions to existing customers or find new potential customers
- Full-time or part time sales staff
- Office phone team dedicated to handling in-bound internet inquiries or phone calls
- Management team that offers new solutions
Lead Tracking allows all the inquiries to be recorded via email interfaces or on a manual basis. Follow up activities are assigned and scheduled so the chances to obtain new business from each unsold opportunity remains strong.
The overall sales success of transactions is recorded as orders take place, thus providing key sales performance reports. Lead Tracking can be configured so that each opportunity sold can be tracked to a lead source, helping to quantity the value of advertising dollars as well as individual performance.
To find out more about Lead Tracking companion products, go to: